Privacy Policy

    • General Purposes
    • Other Disclosure
    • Targeted Advertising
    • Period of Retention
    • Contacting You
    • Accuracy of Personal Data
    • Access to and Correction of Personal Data
    • Security of Personal Data

POH HENG JEWELLERY PTE LTD (“Poh Heng Jewellery”, “we”, “us” or “our”) respects the privacy rights of our customers and visitors to our websites. All email addresses in our mailing list are strictly kept confidential.

This Privacy Policy applies to personal data collected, stored, disclosed and/or processed by Poh Heng Jewellery.

This Policy is based on the Singapore Personal Data Protection Act 2012 (“PDPA”) and all the associated regulations and guidelines as may from time to time be issued by the Personal Data Protection Commission (“PDPC”) of Singapore.

Poh Heng Jewellery’s practices may be subject to different or more restrictive local laws in jurisdictions outside of Singapore.

By providing us your personal data, and/or visiting or using the Poh Heng Jewellery website, you agree to the terms of this Privacy Policy. If you do not agree with this Privacy Policy, please do not provide us your personal data and/or leave the website immediately.

Information is collected from you when you voluntarily provide us your personal data (whether online or offline), such as when you subscribe to our newsletter, fill out any form (electronic or physical), or when you use our website, such as via cookies. It will be treated according to the practices set forth in this Privacy Policy.

General Purposes

Personal data refers to data about an individual who can be identified: (a) from that data; or (b) from that data and other information to which we have or are likely to have access. Depending on the nature of your interaction with us, examples of personal data which we may collect from you include, among other things, your name; email addresses and telephone numbers; information used to provide products or services; order, billing, payment and delivery information; account information; information needed to administer replies and correspondence details; and any other type of information that you choose to provide to us or that we may collect about you through your transactions with Poh Heng Jewellery.

Generally, we collect, use, disclose and process your personal data for purposes connected or relevant to our business, or to manage your relationship with us, such as:

  • • assisting you with your requests, enquiries and feedback;
  • • processing your transactions with us including fulfilling your orders, processing payments and delivering your purchases, or otherwise to provide products and services to you;
  • • administrative purposes, including finance, IT and HR purposes, quality assurance and staff training;
  • • marketing purposes and promoting events organised by us or conducted in our stores;
  • • compliance with laws and regulations, internal policies and procedures, including audit, accounting, risk management and record keeping;
  • • carrying out research and statistical analysis, including development of new products and services or evaluation and improvement of our existing products and services;
  • • enforcing legal obligations owed to us, or responding to complaints, litigation or investigations concerning us;
  • • archiving, storing, hosting, back-up (whether for disaster recovery or otherwise) of your personal data in both physical and electronics media within Singapore;
  • • such purposes that may be informed to you at the time of when your personal data is collected; and/or any other reasonable purposes related to the aforesaid.

We may also collect, use, disclose and process your personal data for our legitimate interests, which are: the prevention and detection of fraud, misuse of services, security threats, and any other illegal or harmful activity.

Information collected by us will be retained under the authority of Poh Heng Jewellery Pte Ltd. In the event of a sale of any Poh Heng Jewellery’s assets, including customer information, buyers will be required to honour our Privacy Policy or provide you a notice and option to limit the sharing of your information.

Other Disclosure

When disclosing personal data to third parties, we will (where appropriate and permissible) enter into contracts with these third parties to protect your personal data in a manner that is consistent with all applicable laws and/or ensure that they only process your personal data in accordance with our instructions.

If we transfer your personal data outside Singapore, we take appropriate steps to ensure that the overseas recipient is bound by legally enforceable obligations to ensure that a standard of protection that is, at a minimum, comparable to the protection under the PDPA is provided to the personal information transferred, unless we are able to rely on other grounds for transfer under the PDPA.

Targeted Advertising

It is possible that:

  • • Our website uses Remarketing with Google Analytics to advertise online.
  • • Third-party vendors, including Google and HubSpot, show our ads on sites across the Internet.
  • • We and third-party vendors, including Google and HubSpot, use first-party cookies (such as the Google Analytics and Hubspot cookies) and third-party cookies together to inform, optimize, and serve our ads based on someone’s past visits to this website.

Data from Google’s Interest-based advertising or third-party audience data (such as age, gender and interests) with Google Analytics may be used:

  • • To personalise your experience (your information helps us to better respond to your individual needs)
  • • To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
  • • To send periodic emails (The email address you provide may be used to send you information, respond to inquiries, and/or other requests or questions.)

You may, however, visit our site anonymously, although this does not preclude us from collecting, using, disclosing and/or processing any personal data that you willingly provide over our website, email or call, in stores, or otherwise.

You can opt-out of Google Analytics for Display Advertising and customise Google Display Network ads through your Ads Settings at Google’s “My Ad Center”.

You may also visit Google Analytics opt-out browser add-on to opt-out of data being used by Google Analytics.

Period of Retention

We keep your personal data only for so long as we need the personal data to fulfil the purposes we collected it for, or to satisfy our business and/or legal purposes, including audit, accounting or reporting requirements.

How long we keep your personal data depends on the nature of the data, for example: we will keep personal data for at least the duration of the limitation period for claims if the personal data may be required for legal proceedings. Some information may be retained for a longer period of time, for example, where we are required to do so by Singapore law.

If you wish to withdraw consent to the collection, use, disclosure and processing of your personal data (including the sharing of your personal data among our affiliates), you may contact us at 1800-764 4364 (1800-POH HENG) from 9am to 6pm, Mondays to Fridays, or write to us at .

Please note that if you withdraw your consent for a limited purpose, such as for marketing, we may still contact you or use your information for other purposes for which you have not withdrawn your consent. Personal data may also still be collected, used or disclosed without consent, where permitted under the PDPA or other applicable law.

When we receive your express consent to do so, we may send you direct mailers from time to time. If you do not wish to receive any further communications from Poh Heng Jewellery regarding launches, offers, promotions or special events via email, you may unsubscribe by clicking the unsubscribe link in our mailers.

Contacting You

When we contact or send you information for the purposes described above, we may do so by post, e-mail, SMS, telephone or such other means provided by you. If you do not wish to receive any communication or information from us, or wish to restrict the manner by which we may contact or send you information, you may contact us at 1800-764 4364 (1800-POH HENG) from 9am to 6pm, Mondays to Fridays, or write to us at .

Accuracy of Personal Data

We generally rely on personal data provided by you. You may update your customer profile at “My Profile” on this website, to ensure that your personal data is current, complete and accurate. If there are any other requests to change or update your personal data, please inform us via email to .

Access to and Correction of Personal Data

If you wish to make:

  • (a) an access request for access to a copy of the personal data which we hold about you or information about the ways in which we use or disclose your personal data; or
  • (b) a correction request to correct or update any of your personal data which we hold about you,

you may submit your request via email to . In your request, please include your name, address and email address so that we may verify whether we retain any personal data about you. Our Data Protection Officer will be duly notified of your request.

Please note that a reasonable fee may be charged for an access request. If so, we will inform you of the fee before processing your request.

We will respond to your request as soon as reasonably possible. In general, our response will be within thirty (30) business days .

Security of Personal Data

While precautions are taken to ensure that the personal data you provide is protected against unauthorised or unintended access in accordance with the PDPA, we cannot be held responsible for unauthorised or unintended access that is beyond our control.

We do not guarantee that our systems or applications are invulnerable to security breaches, nor do we make any warranty, guarantee, or representation that your use of our systems or applications is safe and protected from viruses, worms, Trojan horses, and other vulnerabilities. We also do not guarantee the security of data that you choose to send us electronically. Sending any data is entirely at your own risk.

When you visit our website, we may assign your computer one or more “cookies.” We will ask you to consent to the use of cookies when you visit our website via a pop up banner. You may accept or refuse cookies by modifying your browser settings By accessing our website, you agree that we can place cookies on your device.

This website and third-party vendors, including Google and HubSpot, may use first-party cookies (such as the Google Analytics and HubSpot cookies) and third-party cookies together to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to this website. Also, this information will be used to enhance your shopping experience.

A cookie is a small text file that contains information that can later be read by us to facilitate your access to our website, gather statistical data, and personalise your online experience. We currently use cookies on our website for purposes including, but not limited to, detecting your web browser’s multimedia capabilities, tracking promotional advertisements that we have displayed to you, maintaining current login and providing a unique identifier to your computer so that we can generate statistics regarding website usage.

Most browsers automatically accept cookies, but you can modify your browser setting to decline cookies. Generally, you can remove these cookies by following directions provided in your Internet browser’s “help” file. If you choose not to allow us to place a cookie on your computer, you may be restricted from some services and some of the interactive features offered on our websites may be similarly restricted or rendered inoperable.

In addition to cookies, we may also use other Internet technologies, such as web beacons or pixel tags, and other similar technologies, to deliver or communicate with cookies and track your use of our website. The information we obtain in this manner enables us measure the overall effectiveness of our online content, advertising campaigns, and the products we offer through our website. By accessing our website and/or agreeing to receive our e-mail messages or newsletters, you agree to that we can use other Internet technologies such as those mentioned above on your device(s).

Our website may allow third parties to download cookies to your device(s). Third parties, such as Google Analytics and HubSpot, may use cookies and other technologies to collect data about your online activities while you are on our website. This information may be used to measure usage of our website and personalise advertising content on our website. We do not have access to or control over cookies or other features these third parties may use, and the information practices of these third parties are not covered by this Privacy Policy. Please refer to the privacy policies of those third parties to better understand their activities and practices. We will use reasonable endeavours to update our Privacy Notice to reflect any changes in cookies being used.

We no longer use the DoubleClick Cookie, and do not merge your personal data (such as your name, contact information and other account details) with the non-directly identifiable data (such as clicks, device tracking information) that we previously collected from Display Advertising features that is based on the DoubleClick cookie.

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Poh Heng Jewellery may feature pictures, articles, information, digital images, text, data, games, surveys, contests, promotions, advertising, logos, trademarks and other forms of content (“Content”)*** we deem may be of interest to our customers or visitors. This Content can be viewed, transferred, shared and stored by our customers and guest. However, the ownership of this Content belongs to Poh Heng Jewellery and by downloading or storing of this Content does not render the customer or visitor the rights nor ownership to it.

***Collectively, “Content” comprises one or more of the following – text, data, music, sound, graphics, images, pictures, photographs, videos, software or other forms later created or not known at this time.

Content extracted from and published or shared on any platforms must be credited. Poh Heng Jewellery reserves the rights to pursue legal actions against unauthorised usage of this Content.

Poh Heng Jewellery reserves the right to amend its Privacy Policy at any time. The Effective Date, as stated below, indicates the last time this policy was revised. We encourage you to review this page periodically as changes may be made to our policy from time to time regarding the collection and use of your personal data.

Your continued use of our website, interactions with us and/or acceptance of our services after any change to this Privacy Policy constitutes your consent to any such change; to the extent such consent is not otherwise provided.

Last updated 10 July 2023

For more information on our Privacy Policy, please contact our Data Protection Officer at